Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots

If you're like me, you're sick of snow boots and want to get your feet into something fashionable and safe to walk the wintry streets on without slipping and falling. May we introduce the United Nude Pocket Lev, a pointed toe high heel mid-calf nylon boot featuring fully functional pockets, utility straps, pockets and detachable nylon accessories. These details add an element of every day convenience to a daring, yet sophisticated silhouette. It is a tribute to their signature United Nude pocket boots of the past. It features a standard Fit Heel Height: 3.94" heel, leather lining and rubber outsole.

Available in 5 colors: Khaki, Black, Silver Grey, Grey Camouflage, and Camouflage, you can get your favorite color now on www.unitednude.com.

The winter season has been relentless in the low-temperature department, so we're looking to Sperry for our go-to, cozy shoes and boots. You already know the iconic footwear brand for their must-have boat shoes but did you know they also offer a variety of stylish boots to keep your feet warm and dry during the harshest season? The first few months of the year are brutally cold, so we're here to help you start 2022 on the right foot with footwear from Sperry. 

Sperry's High Style Footwear is Made For Low Temperatures 

Apple Bottom jeans may not exist anymore but you'll definitely want to get better acquainted with these "boots with the fur". With this collection of all-weather, footwear, Sperry will have you ready for whatever nothing nature throws at you this winter. Whether you're looking for Duck Boots, Rain Boots, Waterproof Leather Boots, Quilted Nylon Boots, or Slip-on Boots, Sperry has the high style footwear you're looking for.

 Sperry's High Style Footwear is Made For Low Temperatures 

Ladies, to survive the snow-laden streets, we highly recommend the following Sperry winter styles: Saltwater Alpine Duck Boot, $99.95 (first photo) - Stability, comfort, and warmth combine in Sperry's all-weather boot with alpine-inspired details. Made with a slightly lower leather shaft with faux fur trim, it comes in a variety of colors to match your style, color wheel, or mood. With a water-resistant shell and microfleece lining for extra warmth, your feet stay dry and cozy, no matter where this shoe takes you. Bearing PLUSHWAVE Shimmer Nylon Boot, $129.95 (2nd photo) - Winter weather has nothing on the Bearing boot, complete with light-as-air PLUSHWAVE technology for ultra-cushioning. Featuring water-resistant nylon uppers with premium leather details and faux fur lining, it’s the perfect example of comfort-meets-fashion. Torrent Lace-Up Boot, $159.95 - Experience unparalleled comfort while making a fashion statement in Sperry's lace-up winter boot. This cozy boot is made with premium, waterproof suede, soft faux fur trim, and their most advanced technology, their Signature IceTREAD, for extra grip in icy weather. 

Sperry's High Style Footwear is Made For Low Temperatures 

 Pretty Tough Boot, $149.95 - Our favorite Sperry style is actually not for those snowy winter days; the Pretty Tough Boot is a stylish treat! The tough and trendy new, high-heeled boot features all the right details for fashionistas. It boasts waterproof leather, a neoprene bootie interior, D-ring hardware, and a 3.5-inch heel. With this very cool and edgy boot, you’ll feel ready to brave the elements without missing a fashionable step. We're sure you'll fall head over heels for these fabulously fashionable winter boots, so we'd love to hear which of these are your favorites.         

 

 **This article also appears on www.mylifeonandofftheguestlist.com.

From Kylie Jenner to popular Crocs shoes, TikTok is an incredibly popular launching pad for fashion clothing, accessories, and shoes. In 2021, the platform generated millions of views for major designers and fashion events.

How TikTok Has Affected the Fashion Industry
Although 41% of buyers thought they would love their purchase, 30% were neutral but suffered buyer's remorse down the road. This indicates that fashion creators still have work to do when it comes to properly targeting their online audiences.

TikTok and Global Fashion Trends

Y2K fashions hit TikTok hard and ended up becoming a global fashion trend. For example, the hashtag #Y2KFashion has exceeded 58 million hits. As a result of TikTok's growing popularity, brands such as Von Dutch revived their brands and pumped out trendy track sets and other items popularized two decades ago. And, the more TikTok influencers who wore a look, the more these items sold. So, just how much money is up for grabs in online fashion? Well, in 2021, fashion accessories such as watches and jewelry had an online market of $7.6 billion in the US.

TikTok is a Chinese media platform owned by ByteDance. The platform offers innovative features that creators love. It has offered shoppable ads for a while, but it also allows users to add links. Many of the links currently go to Amazon products, but ByteDance will likely expand its marketing efforts to include direct relationships with brands.

TikTok Marketing Example: Crocs

Crocs are one brand that is embracing the power of TikTok culture. They launched a #ThousandDollarCrocs challenge that allows online shoppers to customize their Crocs. The brand slogan is "Come As You Are," and digital personalization fits right into that idea. With influencers such as rapper Post Malone penning and rapping lyrics for the brand, the campaign launched billions of views.

It's no secret that Generation Z, the youngest generation now in college, has embraced TikTok as the social media platform of their generation. However, brands are just now capitalizing on this younger market, some of whom are getting their first jobs and generating disposable income to buy shoes and other fashion items.

Both established brands and newcomers in the fashion industry will have to pay close attention to their brand presence on TikTok if they want to reach cash-rich Gen Z shoppers. The platform is likely to generate new ways to inspire creativity, add value and create a rich community for influencers and shoppers to meet. At the end of the day, TikTok has made shopping and participating in online social media fun, cool and sexy again. Combining that power with the hottest fashions seems like an inevitable marriage of kindred souls.

In order for brands to capitalize on this market, they'll need to understand the rules of the community and the ethos of the culture it reflects. So, the question is how much power can your brand punch in a six-second video that showcases your latest fashion collection, watches, jewelry, or shoes.

Don't Forget About Shipping

Before setting prices for shoes and other brands you offer through TikTok or other social media, it's important to understand the cost of shipping. Selling in bulk and dealing with local vendors can save you money. For example, a common TEU container ships 3,500 shoe boxes. Did you know that a 40ft high cube ships 8,000 shoe boxes? So, whether you're importing or exporting shoes from and to other countries, it's important to research the most cost-effective shipping options to get fast fashion into the hands of online consumers.

Check out our popular and informative Shoeography to find out what's new in shoes!

Fall 2021 season, HYTEST released their new Women's FootRests 2.0 Maya Waterproof Metatarsal Guard Nano Toe 6" Hiker, a boot that's perfect for the woman who loves to walk the city or who's on her feet all day long. You also can't go wrong with the Maya boot for the upcoming winter season. A must for those frigid, snowy days.


The Maya Hiker features a premium full-grain leather upper with abrasion resistant TecTuff collar strap, a moisture-wicking mesh lining with waterproof membrane, an XRD® Internal metatarsal guard, a removable FootRests® tri-layer, anti-fatigue footbed, and the FootHolds® oil and slip resistant rubber outsole. It also features the Xergy® anti-fatigue foam midsole that absorbs shock and returns energy, found throughout the Footrests 2.0 collection.

Get the Hytest Footwear Maya Waterproof Metatarsal Guard Nano Toe 6" Hiker for $200.00 on www.hytest.com.
Gird your wallets, it's Black Friday. We're seeing wonderful deals all around but the best we've seen so far is the 50% off deal from Coco Blue Shoes. That's right, the on-trend website is offering 50% OFF EVERYTHING on their website. The best part, you don't need a code, they're also offering free domestic shipping, and the 50% off sale also includes their sale items AND pre-orders. There are no restrictions.

Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes

Pay half for everything from boots and booties, sandals, heels, wedges, and even their hats, sunglasses, and handbags (yeah, they have those too). We have our eye on several styles of their amazing footwear, including the Pisnu Bling Heels (available in fuchsia, and black); the Saxon Wedge Booties (available in bone, and black) and the Musical Nights Boots (available in cowhide and bone).

Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes
Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes
Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes

You must hurry because once the clock strikes midnight, this sale is over. If you want to get your feet into these gorgeous shoes at these amazing prices, you better do it NOW!. Head over to www.cocoblueshoes.com to take advantage. Happy shoe shopping!

Allyson Felix has long been one of the most impressive American Olympic athletes, becoming the most decorated track athlete in the event's history. However, her 2019 experience was dramatically different, as it saw her ending her contract with Nike (one of her long-time sponsors for shoes) and starting up her new shoe brand. Felix took these steps in the face of rather difficult circumstances in her personal and financial life.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

First, she was coming off a difficult pregnancy that threatened the life of her and her child. These types of challenging pregnancies are not uncommon, even now. Even something as simple as a cold (a disease that affects about one billion Americans every year) can be a problematic health situation during pregnancy. It was during this time that Nike decided to cut her compensation by 70%.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Nike tried to argue that her compensation decreased due to her performance in 2019, which was naturally distracted due to her struggles with her pregnancy. Felix states that she was told to "stay in her lane" and not worry about the business side of her career. Instead of following this advice (which many athletes have had to do in the past), she decided to launch a new shoe company called Saysh.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

This step required a lot of unique challenges and changes in her life. One of the challenges of launching a business is creating a website to promote the company. There are 1.8 billion websites operating around the world at any given point, so new businesses also have to pay close attention to their branding. When starting Saysh, Felix used a few unique methods that would help her brand stand out.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Needing to make a quick impression on potential customers, as 90% of people searching for a brand have yet to make up their minds when starting their search, Felix aimed to create a brand that welcomed runners and featured high-quality shoes at reasonable prices. As a result, her website is simple, streamlined, elegant, and provides easy access to a myriad of products. She also launched an online community, the Saysh Collective, to demonstrate her brand's commitment to focusing on the person wearing the shoes rather than the profits.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Felix's brand has so far been a success. Her first run of the shoe sold out quickly, partially due to the quality and also due to her name recognition. While she knows that competing with Nike (which earned $12.3B in their most recent quarter alone) is not likely, she just wants to create a viable alternative for people who don't want to support the brand that snubbed her and so many other athletes.

Nike and many other shoe brands often have the ability to change compensation or drop athletes for various reasons, as long as they stay within the agreed-upon contract. While they cannot drop athletes outside of their contract or for no reason, the compensation package is often a one-way street, one that athletes often feel they have little ability to change.

Felix's step could inspire many more athletes to launch similar competitive companies in an attempt to cut into Nike's market share. However, she has not held back in her efforts here, as the Saysh One utilizes a lightweight design that mixes jacquard textiles and microsuede elements to produce a very comfortable sneaker. Designed primarily for female athletes, it has a supporting heel piece, a simple lacing system, and an appealing overall look and feel.

Many in the industry are calling this move a bold and innovative concept, one that blurs the line between sponsorship and athletic competition. Whether the shoes succeed or not is mostly a moot point. Once someone takes a step like this and proves that it is possible, the marketplace is likely to change. The next few years could see a variety of different shoes coming out, funded and designed by athletes for athletes. Like Felix, they'll focus on overcoming inequality and economic disparities in the market.

If you look at the classic colors of fall work boots, you will notice one or two look exactly like the color of a good bourbon whiskey. It's something we've always said of many boots that boats rich, deep reddish-brown colors. So when we heard that Wolverine and Old Rip Van Winkle Distillery were collaborating on a second batch of limited edition boots, the thought immediately came to mind (along with, where were we for the first batch). The brands come back together with a rugged, timeless design that features a wood heel handcrafted from the bourbon barrels that held this year's release of the Old Rip Van Winkle 10-Year bourbon.

Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot

Bourbon lovers and boot lovers are sure to rejoice in the new, limited-edition, Wolverine 1000 Mile boot. The new boot has a distinct look to distinguish from last year's batch, perfect for collectors looking to celebrate boots and bourbon still created largely the same way they were more than a century ago.

Batch 2 of the Wolverine x Old Rip Van Winkle collaboration draws inspiration from the barrels that house the legendary Old Rip Van Winkle bourbons for 10 to 23 years. Made in the USA, this year's boot features a classic moc toe design and is made with Horween Whiskey Predator leather – a rugged leather meant to stand the test of time that only gets better with age. The heels are handcrafted from the wood of the bourbon barrels that held this year's release of Old Rip Van Winkle 10 Year bourbon. The boots are finished with a hand-numbered, textile tongue tag that reflects the individual craftsmanship put into each pair.

Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
"This collaboration celebrates and supports the hard-working people behind our products," said Devon Vanoostveen, brand representative for Wolverine. "These rugged boots and fine bourbons would not be possible without the skills and dedication of so many blue-collar workers; farmers, coopers, carpenters, distillery workers, truck drivers, and shoemakers, to name a few."
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
"We're thrilled to once again partner with Wolverine, a company that puts as much passion and care into creating their boots as we do our bourbon," said Preston Van Winkle, fourth generation business owner of Old Rip Van Winkle. "Together, we're able to honor our shared commitment to craft while also supporting America's future workforce, inspiring a new generation to take pride in working with their hands."
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot

Pre-order is available starting today, ahead of the release date of October 14, 2021, for $400 at www.wolverine.com/oldrip. Once again, 100% of the revenue from the sale of these boots will go to the mikeroweWORKS Foundation Work Ethic Scholarship Program to help support the next generation of skilled tradespeople.
Welcome to October, the month where we highlight and celebrate all those who raise awareness, money, and give back in the fight to find a cure for Breast Cancer. That's right, it is officially Breast Cancer Awareness Month and we're here to highlight two footwear brands giving back to the cause. While many brands donate a portion of the sales towards BCA (a very admirable thing to do), the two footwear brands we're highlighting, AVRE and M.Gemi, are donating 100% of proceeds from their specially made BCA footwear styles to the National Breast Cancer Foundation. Let get to know these amazing footwear brands:

AVRE


Looking for a shoe you can travel and move with your everyday lifestyle? Look no further than the AVRE Momentum Shoe in Fuchsia, $125.00. These durable, breathable, and lightweight sneakers feature an adaptive stretch fit formed by our eco-friendly knit material. It features adjustable hidden laces and a seamless, high elastic band offer extra flexibility and a customizable fit to keep you moving forward every day. AVRE will donate 100% of proceeds from every Fuchsia Momentum sold to the National Breast Cancer Foundation and their efforts to help women now through early detection, education and support services.

M.Gemi



This best-selling boot from M.Gemi, in soft tumbled nubuck, is a favorite for the outdoors. The handmade Italian M.Gemi The Alpi Due boot is fully lined with a leather lining and genuine shearling at the collar for extra softness and warmth. It boasts decorative metal hardware in matte silver that makes it easy to loop through and lace up. It features a full rubber sole with mudguard and a lug sole for traction. M.Gemi will donate 100% of proceeds from purchase of the limited edition pink Alpi Due boot to the National Breast Cancer Foundation throughout the month of October. 

We hope you join us in celebrating these two footwear brands and help them support BCA by supporting them.

Shoeography: Shoe of the Day: TOMS Monica Mule Wedge Hee
Shoeography: Shoe of the Day: TOMS Monica Mule Wedge Hee
Shoeography: Shoe of the Day: TOMS Monica Mule Wedge Heel

We will soon say goodbye to the summer season and welcome fall. We enjoy the transition period in between summer and fall with footwear that captures the essence of both seasons. We love the TOMS Monica Mule Wedge Heel because it offers the wedge, summer's must-have footwear, and cool fall tones thanks to it's textile upper. Liberty Fabrics feature bespoke designs that are hand drawn or painted in London and printed onto fabric at Liberty’s Italian mill.

This slingback wedge made with Liberty Fabric, features non-removable, cushioned insoles and adjustable straps for a customizable fit. It boasts OrthoLite® X40 Hybrid insole for high-rebound, breathable, long-term cushioning, and a 3 1/2" heel. Right now you can save 17% on this beauty, which takes it from $89.95 to $74.99 on www.toms.com.
We as consumers and fashion lovers are beginning to appreciate slow fashion again. Not just fashionable items that last but ones that perform double duty. Which is why we're excited about Modzori Reversibles, a luxe collection of wedge sandals, clogs, and boots that features proprietary reversible technology offering a change the design, color, and pattern with easy flip of the upper.

Shoeography: Modzori Reversibles: Double Your Style  With these Reversible Shoes

The innovative range of women's footwear is sure to be a showstopper thanks to its easily customizable feature that changes your shoe to fit your style. This transformable wedge sandal boasts cutout detailing, reversible uppers, and incredibly comfy cushioned soles for a versatile, contemporary look that can be worn any time and all the time. For the summer, we're especially loving the Karma 1, a high wedge style you can actually wear four ways; the Fabia, a mid wedge, t-strap style; the Valencia, a reversible mid-wedge thong sandal with asymmetrical cutouts and contrasting whipstitch.

Shoeography: Modzori Reversibles: Double Your Style  With these Reversible Shoes
Shoeography: Modzori Reversibles: Double Your Style  With these Reversible Shoes
Shoeography: Modzori Reversibles: Double Your Style  With these Reversible Shoes

For the Fall season, we have our eye on the Jane Boot (not pictured), which features 4 wearing options with foldable and reversible calf that allows effortlessly transform from short booty to mid calf boot and vice versa. If it's any indication on what Modzori has in-store for Fall, we're looking forward to seeing more. 

The comfortable pull-on design slip on with ease. Simply twist the upper to reverse the design to mix and match to better meet your ensemble needs. You will find wedge styles that boast stretchable, adjustable, and soft uppers for ideal foot support. They also feature a snug fit that will mold to your foot in a short time, providing you with maximum comfort; an anatomically contoured and cushioned footbed with arch support and shock absorption layered components.

We love Modzori shoes, not only for their unique beauty, style, and versatility (a rarity for a comfort shoe), we also love that they are handcrafted from only natural and man-made, cruelty-free materials; no animal products are used. 

Available in thong or front t-strap with Velcro closure in high, mid, and low wedge styles, the Modzori Reversibles are available now on www.modzori.com and www.amazon.com. Ladies, you will love these multitasking footwear styles. They look great and you absolutely get your money's worth. What do you think of the Modzori Reversibles? We'd love to hear your thoughts on these shoes.


In honor of the revival of Sex and the City, we thought we'd highlight one of Sarah Jessica Parker's footwear collection styles. Since we will soon be in the transition period between the summer and fall seasons, we thought the SJP by Sarah Jessica Parker Modish Mules would be the perfect style to highlight.

The eye-catching and sophisticated mules boast an all-over, iridescent fabric upper, pointed toe, a wide, faux buckle strap across the foot, open back, and 3" wrapped heel. Available in a stunning Silver Glow (although the iridescent color does goes purple and green), you can score these beauties for only $153.59 on www.6pm.com. You will need to hurry because last we looked, sizes were dwindling very quickly.
Now that cities across the US are almost fully open again, it's time to think about venturing outside for adventures. We don't just mean brunch and trips to the park, we mean adventure walks and trail hiking. What better footwear brand than HYTEST Safety Footwear, known for its protective elements and technology, and meant for some of the toughest work conditions, to help you safely enjoy the outdoors again.

Shoeography: Welcome Outside Ventures with HYTEST Safety Footwear's Summer Styles

HYTEST has some great safety styles that are perfect for these warm weather months. Featured above are the HYTEST Footrests 2.0 Zone Waterproof Chelsea, Annex Metatarsal Guard Athletic, and Footrests 2.0 Crossover Wellington. Both the Chelsea and the Wellington feature HYTEST's CoreTemp technology - a temperature control lining that absorbs heat to create a cooling effect and releases the stored heat energy to warm, maintaining all-day comfort. The Annex Athletic features a moisture-wicking mesh lining and HYTEST's Terrapin Met Guard, which is designed to deflect energy away from the foot, absorb shock, and provide lightweight seamless coverage alongside the safety toe.

FootRests® 2.0 Zone Waterproof Nano Toe Chelsea, $185.00


The Waterproof Nano Toe Chelsea features a premium waterproof full-grain leather upper, moisture-wicking mesh lining with waterproof membrane and CoreTemp™ temperature control lining technology, removable FootRests® tri-layer, anti-fatigue footbed, Xergy® anti-fatigue foam midsole absorbs shock and returns energy, a FootHolds® oil and slip resistant rubber outsole.

Annex Metatarsal Guard Nano Toe Athletic, $145.00


The Annex Metatarsal Guard Nano Toe Athletic features a premium TecTuff and leather upper, moisture-wicking mesh lining, a Terrapin™ Metatarsal Guard, a Comforssage™ massaging foam footbed, an Xergy® anti-fatigue foam midsole that absorbs shock and returns energy, and an oil and slip resistant rubber outsole.

FootRests® 2.0 Crossover Waterproof Nano Toe Wellington, $205.00


Just like the Waterproof Nano Toe Chelsea, the Crossover Waterproof Nano Toe Wellington also features a premium waterproof full-grain leather upper, moisture-wicking mesh lining with waterproof membrane and CoreTemp™ temperature control lining technology, removable FootRests® tri-layer, anti-fatigue footbed, Xergy® anti-fatigue foam midsole absorbs shock and returns energy, a FootHolds® oil and slip resistant rubber outsole.