How about we get to know something pretty while many of you are staying in because of the Coronavirus? Say hello to the Laurence Dacade Analou Slingbacks. these darling shoes boasts a structured white mesh upper, black flocked polka dots, leather trim details, pointed toe, elastic insets, and a 2" covered block heel. It's luxury and loveliness with every step. Get them for $590.00 on www.shopbop.com.
Increasingly, companies are looking for ways to reduce their carbon footprint, including those in the fashion industry. Rothy's Footwear is one of those fashion brands using sustainable practices and they've become one of the most popular eco-friendly shoe brands, selling loafers, sneakers, ballet flats, and more. Meghan Markle is one of their most enthusiastic customers: she was seen wearing Rothy's shoes in 2018 while traveling to Australia and in 2019 to Africa, accompanied by Prince Harry. Globally, there are about 400 million entrepreneurs, but few have received honors such as Footwear News's Brand of the Year Award -- one of Rothy's many accolades. Currently, Rothy's is expanding into handbags made of plastic recovered from oceans.

 Rothy's Launches New Line of Sustainable Handbags
Rothy's has incorporated sustainable practices into its manufacturing process. In most manufacturing, coatings serve two main purposes: they protect and they decorate. Rothy's shoes protect your feet stylishly while at the same time using an eco-friendly approach to making its products. To make shoes, the company skips virgin materials and instead makes the uppers of its shoes from recycled water bottles. According to the company's website, Rothy's has used more than 50 million plastic water bottles that would have otherwise ended up in landfills.

To make shoes from recycled plastic, Rothy's uses small flakes from bottles, creates beads from applying pressure to those flakes, and makes the beads into threads, creating a proprietary knit fabric called recycled PET or rPET. The fabric is produced by factories in China that are owned and operated by Rothy's. The company has a patent on its 3D knitting machines, which produce no waste. The machines allow for the programming of sizes and shapes. Each product is put together by hand so that mistakes are minimized. Some of Rothy's shoes feature a combination of this plastic-thread fabric and merino wool that is sheared without harm to the sheep and processed in Italy by mills using eco-friendly practices.

Rothy's uses additional eco-friendly techniques in manufacturing its shoes. Rubber made without carbon and vegan leather-like materials are used in their outer soles. Foam made from natural castor oil and additional recycled materials go into making their inner soles.

Rothy's also recently launched its version of the Mary Jane flat. The version familiar to most of us is cut low and features straps over the instep, suggesting a doll's shoe. Rothy's has put its own mark on the Mary Jane by adding a large bow. Reviewers report that Rothy's Mary Jane flats are comfortable, stylish, and ideal for spring. The shoes come in a number of colors, including sapphire, cinnamon, and the intriguingly-named wildcat.

And now Rothy's is using sustainable practices to make the first-ever line of eco-friendly handbags. In the years after 1940, the creation of man-made polymers grew exponentially. Since this time, companies have tried to use plastics in different ways. For its part, Rothy's is using plastic waste taken from oceans to create handbags, working in tandem with a company that gathers plastic from 30-mile stretches along coastlines. The recycling process is very similar to that of other plastic items, except that plastic found in oceans has been weakened by saltwater. The same knit fabric and knitting process that is used to make the shoes are also used to manufacturer the handbags. Rothy's creates a fiber from ocean plastic and other recycled plastic; this fiber meets the same high standards as the plastic Rothy's uses to make shoes. Its durability even allows the handbags to be machine washable.

Rothy's new offerings include a $350 handbag, a $275 tote bag, a $175 crossbody, and a $95 clutch purse with a magnet that allows it to attach to the tote. They also include a line of three boxes ($65 to $125) that zip up, perfect for stashing smaller items like makeup or cell phone chargers. These bags are available in navy, bright red, sage green, gray, and camouflage, and a number feature the company's classic stripe so that shoes can be matched to the bags. The launch of the new handbag line will involve advertising in New York City on billboards, subways, posters, and digital newsstand ads.

Although its factory is in China, Rothy's is not worried about the impact of coronavirus on manufacturing. The factory received approval for reopening and no employee has been diagnosed with the illness. Should coronavirus affect manufacturing (for example, if workers did test positive for the virus), Rothy's first concern would be the well-being of its employees and would then notify customers of any delays in bringing the bags to stores.

The fact that Rothy's owns its own factory is in part what will allow the company to offer this new product line. When the bags hit the marketplace, the company wants to hear from customers about what they like and what they don't like. This will let Rothy's increase production of its most popular handbags and decrease production of less popular items.

Don't expect Rothy's to become one of those companies that sell anything and everything. The launch of the handbag line is intended to grow Rothy's brand and appeal to its existing customer base. It does not indicate that the company will begin making a wide range of products. Quality, sustainability, customer loyalty, and customer demand are crucial to Rothy's success.

Some are concerned about the fact that products made from recycled plastic don't address the broader question of whether we should be using plastic at all. Rothy's is concerned with this question, too. As a result, they have hired a Head of Sustainability, who will weigh business decisions against what's right for the planet.

Rothy's is an example of how eco-friendly practices can be hugely profitable while significantly lowering a company's impact on the environment. Rothy's expansion of its brand is an exciting development for its many loyal customers, who want to feel good about their purchases and look stylish at the same time.
Apparel and footwear giant Reebok is teaming up with an NBA legend to help seniors at his alma mater cover the cost of college applications.

Reebok announced that it will front the college application bills for seniors at Bethel High School, located in Hampton, Virginia. The high school is home to around 400 seniors and is the alma mater of NBA hall of famer Allen Iverson. The company announced this initiative in conjunction with the launch of its new Origins Pack, which features custom Allen Iverson sneakers. The Question Mid and Answer V basketball shoes are a tribute to Iverson's alma mater and contributions to the game. They are available for purchase, ranging between $140.00 and $150.00.


Iverson credits his former high school for helping him get on the path to Georgetown, where he played basketball until he was drafted by the Philadelphia 76ers in 1996. Now, Reebok wants to help a new generation of high school seniors get the chance to become legends on their own paths. The company is also giving seniors across the country the chance to have their college application fees covered. Any senior interested in entering must submit an essay of 200 words or less on how college will help transform them into a game-changer and accomplish their dreams.


“Nothing should limit you from applying to any school you want to consider. By working with Reebok to cover the application costs of rising seniors at Bethel High, I want the next generation of game changers to see college as a route to success, whether they want to be an artist or a doctor," said Allen Iverson.

Getting these fees covered could make a huge difference to students across the country. About 99% of students who attend Catholic high school graduate. Of those, 86% attend 4-year colleges. In comparison, the national public high school graduation rate is estimated at 84.6%. It's also estimated that between 65% and 70% of graduates enter college after graduating. If students don't have the money to pay for their application fees, their road to greatness could be halted before it's even built. Reebok's initiative aims to help seniors navigate their path to greatness by easing some of the financial burden.


Reebok's initiative shows the importance of a child's education starting early and guiding them to a successful path. Research shows that early childhood education is important because it teaches children how to interact with others and helps them develop life-long interests. Three-fourths of young children in the United States participate in a preschool program. This early education could help them develop passions that lead all the way to college and put them on a path to success.

This contest is open to students across the U.S. There are no restrictions on whether students need to be enrolled in a public or private school. About 25% of all U.S. schools are private schools, so students in these schools will be eligible to enter. Students interested in entering Reebok's contest can fill out this form. It's not clear when Reebok will announce winners.

There's nothing better than a rugged pair of combat boots to kick around the streets of NYC in and we're loving the versatile style, extreme comfort and incomparable durability of this Kendall Miles Ali Combat Boot. This cool militant boot, named after the iconic, Muhammad Ali, boasts a sleek silhouette, adjustable lacing and reinforced ankle strap that qualifies the "Ali" for effortless day to day wear no matter how long or how often you're pounding the pavement.

The lace-up boots also features a wide strap overlay with two semiprecious gems detail, and a 2 1/2" stacked lug heel. We love the camouflage for spring, but it also comes in a rich camel and black for classic color fans. Get your favorite color for $800.00 on www.kendallmilesdesigns.com.

A classic boot silhouette with a striking heel is a favorite of ours; that's why we're totally enamored with the Cult Gaia Cam Boots. These gorgeous boots boast a mid-gloss calfskin leather upper, pointed toe, side zip closure, and a pair of 3 1/4" sculpted, etched orbs at the heel. You're sure to stand out in these attention-getting boots. Get them now on sale for $310.80 (down from $518.00) on www.shopbop.com.
Fashion reflects our daily interests, including the television shows we watch. And those interests, in turn, reflect our fashion choices. This reciprocating influence goes on and on in a person's life and sometimes, miraculously, the two will match up perfectly.

With the recent announcement of an upcoming television show, one of those miraculous pairings is about to happen with a pair of pumps.


Showtime has given a straight-to-series order for the drama First Ladies, which stars Viola Davis as former first lady Michelle Obama in the first season. The inaugural season will also highlight the personal and political lives of Eleanor Roosevelt and Betty Ford. The program's showrunners plan to feature different first ladies throughout future seasons, highlighting how they have made many of history's world-changing decisions in the East Wing of the White House.

But how exactly does this relate to fashionable footwear?


Luxury comfort brand Hey Lady has a pair of pumps called "First Lady" that is inspired by former first lady and 1960s style icon, Jackie O. These heels are just three inches tall, featuring a pointed toe and floral lace cutout. The shoes come in four colors, dubbed Sky Blue, Nekkid Pink, Banging Black, and Bone.

Launched by twins Emily and Jessica Leung in Spring 2009, Hey Lady aims to create stylish, luxury shoes that empower women while providing them with ultimate comfort. The Leung Twins found the focus on comfort especially important as they observed countless women at weddings leaving their shoes in a pile next to the dance floor, whether they were guests, bridesmaid, the mother of the bride, or even the bride herself. They wanted to create shoes comfortable enough for their wearer to dance in all night long.

Outside of weddings, Emily and Jessica knew that women spent a lot of the day on their feet. Humans have been keeping time for the last 5,000 to 6,000 years and whether a woman is wearing an uncomfortable pair of shoes for an entire workday, an evening out after running a marathon, or a high-energy night on the dance floor, she needs a high heel with high performance. The heels from Hey Lady are made with insoles that are traditionally used in running and basketball shoes that Nasa developed. While they are shock-absorbent and maintain bounce-back cushioning, the shoes also keep you dry and cool with their breathable and anti-bacterial material.

The Leung Twins designed First Lady, in particular, for leading ladies who need constant comfort while they make statements and show courage at all times, even when under fire. As you cozy up to watch Viola Davis take on the role of political icon Michelle Obama, you just might feel inspired to face your challenges head-on in luxury style. When this feeling strikes, the First Lady shoe from the Leung Twins will be there to take you everywhere and anywhere you want to go in life.

We're skipping ahead to a sneak peek at what's in store for the warmer season. We are obsessed with these Sophia Webster Amora Strawberry Pumps. We can't help but think, a grown up or modern Strawberry Shortcake would wear during an outing with her friends. This slingback pump is both sophisticated and fun with a pointed toe silhouette and finished with a red strawberry glitter toe-cap. It boasts a multi-fabricated upper that's 50% Vinyl, 35% Leather, and 15% Fine Glitter. It's sole however is 100% leather and features a 6" heel.

While this style also comes in a mermaid glitter upper with a pink patent heart, we absolutely adore this childhood fantasy strawberry treat. These luxury beauties can be yours for $675.00 on www.sophiawebster.com.

We are just a bit over a month away from the start of the spring season and these 30 and 40 degree days are making us wish so much for spring; especially when we see wonderful spring booties like these Isabel Marant Lasteen Booties. These easy, slip-on luxe booties feature a white lambskin leather upper, ruched vamp, pointed toe, and a 3 1/4" stacked cone heel. Get these crisp, white, high-end booties for $1,170.00 on www.shopbop.com.

It's time for transition shoes and we're loving these IRO Sudeka Boots. These totally 80's inspired boots features a goatskin suede upper, mixed metal grommets decorate the topline, a rubber heel patch at the leather sole, and a 4" covered cone heel. We love the light khaki color, a wonderful neutral that will pair well with every color in your closet. Get these now for $640.00 on www.shopbop.com.


We are already counting down the days to spring so many reasons. One of them is of course, spring shoe trends. One trend we're excited about is the return of loafers for spring, in wonderful bold colors. This spring you definitely need to add styles like the Arcopedico Footwear Alice Loafer to your shoe closet.

This adorable moccasin features a suede finish upper and is supported by Arcopedico Footwear's patented twin arch support system. The trendy yet practical Nubuck loafer makes the perfect seasonal transition shoe and the red and lemon colorways are a great way to add bold color to your look.

For those who prefer a less vibrant look, this style also comes in classic black, denim blue, and mouse (a dark taupe). Get one or all for $125.00 each on www.arcopedicousa.com.
We love a good win-win situation. How can you not love the helping others while you get what you want. That's why we love shopping brands that do great things. To kick off 2020, HYTEST Safety Footwear announced it’s partnership with Homes For Our Troops, a nonprofit organization that builds and donates specially adapted custom homes for severely injured post-9/11 Veterans, to enable them to rebuild their lives.

HYTEST Safety Footwear offers a full line of work boots and shoes for all industries with an unbeatable service experience. Two styles are featured in this partnership with Homes For Our troops, the Footrests® 2.0 Mission Nano Toe 6" Zipper Boot and the Footrests® 2.0 Tread Nano Toe 6" Hiker.

The Mission Nano Toe 6" Zipper Boot, $183.00 (available in black only)

This sleek yet rugged boot features a nylon textile and TPU upper, moisture-wicking mesh lining, removable FootRests® tri-layer, anti-fatigue footbed, an Xergy® Anatomical Last and anti-fatigue foam midsole absorbs shock and returns energy, and a footholds® oil and slip resistant rubber outsole.

Tread Nano Toe 6" Hiker, $185.00 (available in black and grey)


This hiking boot features a premium TecTuff abrasion resistant leather upper, moisture-wicking mesh lining, a removable FootRests® tri-layer, anti-fatigue footbed, and like the Mission Nano, also boasts removable FootRests® tri-layer, anti-fatigue footbed, an Xergy® Anatomical Last and anti-fatigue foam midsole absorbs shock and returns energy, and a footholds® oil and slip resistant rubber outsole.

Both boots feature the lightweight Xergy® anti-fatigue foam midsole to absorb shock and return energy. They also boast as well as the new FootHolds® enhanced rubber outsole - an oil and slip resistant outsole to enhance productivity and safety in high-slip areas.

Homes For Our Troops has built over 280 specialty homes since 2004, and strives to continuously support their veteran community and help them focus on recovery through an expanding network of nonprofit organizations, corporations and government entities, which provide assistance with employment, education, training, health, and other issues.

“We feel that the HYTEST brand closely aligns with the core values of Homes For Our Troops (C.A.R.E.S.): Commitment, Accountability, Respect, Excellence, and Service,” said ​​Karry Johnson,VP/GM of HYTEST, “We value our commitment to servicing our customers and it’s time we give back to those who have sacrificed for and served our country.” To commemorate this partnership, HYTEST is offering 15% off for current and former US military personnel.



In addition, a portion of proceeds from a purchase of the above HYTEST FootRests® 2.0 Rebound Camo Hiker will be donated to HFOT and the brand is offering 15% off for current and former US military personnel. It boasts all of the same details as the Tread Nano Toe 6" Hiker.
KEEN footwear began donating 10% of all KEEN Garage Sales and KEEN footwear to fight Australian bushfires starting January 16. The promotion will run through January 21, 2019. The donated profits will help purchase more gear and rally more volunteer firefighters to put out the flames.
In addition to cash donations, the Portland, Oregon-based manufacturer gave 3,000 pairs of work boots to firefighters and volunteers. Employees designed special marsupial pouches to help soothe Australia's animal population. The custom-made marsupial pouches hope to provide comfort to animals displaced or hurt in the bushfires.


 Senior Director of KEEN Effect Chris Enlow describes the brand as value-led. The KEEN Effect is an ongoing initiative promising the sustainability of its products. KEEN uses environmentally preferred leather and PFC-free water repellent to manufacture its footwear. They also use natural probiotics to keep sandals, boots, and shoes sustainable and odor-free.
KEEN's environmental advocacy does not end there.
Since 2003, KEEN has donated over $18 million in footwear and cash to aid a wide variety of worthy causes, including the Youth Grant Program. The Conservation Alliance, Forest Park Conservancy, Leave No Trace, The European Outdoor Conservation Association, and Outdoor Afro are just a few of the partners KEEN works with to achieve its goals to give back and continue to promote worldwide environmental advocacy.



To combat the deadly Australian bushfires, KEEN teamed up with Phoenix Leisure Group (PLG), its Australian distributor. In New South Wales (NSW), the fires have ravaged over 3,000 homes. To date, 28 people have perished in the fires. The entirety of the country has felt the devastating effects of the blazes. Researchers estimate that as much as 80% of the world heritage Blue Mountains may have burned, destroying diverse, region-specific vegetation and threatening local wildlife.
With fires tearing through the country with no end in sight, many are asking what is to blame for the unrelenting blazes. Australia is world-famous for its hot, dry summers. Electricity matches the speed of light, traveling at 186,000 miles per second. Still, the dry heat and electrical sources alone are not to blame. The largest contributing factor year after year is climate change.



Climate change does not necessarily start the fires, but it the biggest reason they are difficult -- and sometimes nearly impossible -- to stop. Although the North Atlantic Treaty Organization (NATO) produces a report projecting the future security environment every two years, they have not been able to account for climate change's impacts as seen in Australia. Record-breaking droughts in Australia, coupled with dry lightning, create the perfect conditions for deadly bushfires to flourish.
Visit www.keenfootwear.com to make your purchase and do your part for Australian bushfire relief today.
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