The resurgence of iconic and classic brands is a joy to behold. More and more we're seeing brands of old gain new life with the new generations. One footwear brand from our parents' time we're currently enjoying is Famolare Shoes. The iconic, sustainable footwear brand from the ‘70s is back! The women-owned footwear brand's legacy is one of sustainability and wellness. Created in the 1970's, Famolare Shoes reflected a new attitude of footwear - that a shoe should be comfortable aid to natural movement, not merely a fashion accessory.

Shoeography: Make Waves in the Iconic Famolare Shoe Brand

Women who wore Famolares in the 70's and 80's shared an identity, supporting peace, pushing for civil rights and rallying to protect the environment. Now 50 years later, owner Victoria Staten is bringing back the brand that supports what you stand for and what you stand in! Famolare Shoes are handcrafted in North America, from mostly locally sourced components. They feature 100% leather uppers, which includes leather linings and a leather insole. This allows the shoes to conform to your feet and let your feet breathe.

Shoeography: Make Waves in the Iconic Famolare Shoe Brand

With the invention of their first shoe, the innovative Get There flatform shoe, Famolare achieved a new aesthetic in casual fashion. The Get There also proved to be a radical innovation in functional footwear. It’s resilient four-wave sole acted as an extension of the foot, transferring the body’s weight from heel to arch and from the ball to the toes. The Get There absorbed the shock to the foot and rolled you forward with each step. The anatomically contoured inner-sole cradled the foot and provided hours of comfort even when walking at a brisk clip.

Shoeography: Make Waves in the Iconic Famolare Shoe Brand

From the Get There, Famolare Shoes has added the Hi There, Go There, and Hi Up footwear styles in a wonderful variety of uppers. 
 
Famolare’s Go There flat rubber soles boast a soft wave that helps reduce impact and a thick padded leather wrapped midsole makes these shoes feel comfy from the get go.
 
The Hi There serves as a mediator in aiding natural movement. The first wave of the Hi There platform rubber soles absorbs initial shock to the heel and ankle. The second wave cushions the arch, and the third wave rolls you forward. The padded footbed gives firm comfortable support. 
 
Like the Hi There, the Hi Up wedge rubber soles' first wave absorbs initial shock to the heel and ankle. The second wave cushions the arch, and the third wave rolls you forward. The padded footbed gives firm comfortable support.
 
we can't wait to see what they do for Fall 2022. To get to know more about the amazing Famolare Shoes, visit www.famolare.com
It's summertime and we're free to roam the country once again and have fun outside again. That means it's time to upgrade your footwear to anything other than flip-flops and house shoes. Who better than a footwear website to highlight the essential summer shoes you'll need to navigate your summer travels. Get your pedicures ready because the summer footwear offerings from Viscata Barcelona are the classic and sophisticated styles that'll complement all of your summer looks.

Viscata Barcelona: Essential Summer Shoes to Travel in Style With

Viscata Barcelona is a premium espadrille brand that's sure to be your go-to shoes for the summer. These gorgeous espadrilles are handmade in Spain and capture the vibrant Mediterranean spirit through superior craftsmanship, comfort, and style. It's a mix of traditional artisan fashion with a modern twist that brings to life forward-thinking design trends.

Viscata Barcelona: Essential Summer Shoes to Travel in Style With

THE CLASSICS: LLAFRANC

If you're looking for a classic Spanish espadrille this year, then look no further than Viscata Barcelona's traditional Llafranc espadrilles. This is the shoe that comes to mind as soon as we hear the word espadrille. With its traditional white stitching (for an authentic Mediterranean vibe), these shoes also feature a 100% natural jute sole, a comfortable leather cushion, a breathable canvas upper, and an elegant design. These fun, practical shoes are easy to pack and super comfortable. The Llafranc is available in a range of fun colors that are guaranteed to dial up the fun in your wardrobe.

THE NATURALS: PUBOL

All of Viscata's canvases are 100% organic and GOTS certified. These classic Pubols, like all of their shoes, are made by hand in Spain using traditional techniques. Not only are they classic, sleek, and charming, but they also feature a flattering V-cut vamp and a sturdy 2" heel for extra comfort. Built on an all-natural jute sole for fresher feet and made with 100% natural GOTS certified organic canvas, the Viscata Barcelona Publo's are available in a range of colors. This style also comes made from natural dyes that look gorgeous without harming the planet.

Viscata Barcelona: Essential Summer Shoes to Travel in Style With

THE BRIGHTS: ESCALA

Fun, flirty, and gorgeously colorful, these Escalas are Mediterranean beauties that capture the Barcelona vibe with their 2 1/2" natural jute heels, effortlessly chic style, and leather-lined, cushioned inner soles. But the real fun here is the soft, sleek ankle laces. Each pair comes with long laces for easy tying and effortless style. And because everybody's different and we all have a unique style, Viscata slipped an extra pair of even longer laces in the box as well. Comfort and style all in one cool, casual style.

FUN & STYLISH: ALMADRABA

Last year's big hit was the Sneakerdrille - part sneaker, part espadrille but 100% funky. Their Almadrabas combine the ultra-comfort of a standard sneaker sole, but with all the Spanish style of an espadrille. Comfortable and cute, those pretty bows aren't just there for good looks. As beautiful as they are, they're fully adjustable so that you can get the perfect fit. These are the ideal shoes for those who like to keep things casual.

Viscata Barcelona: Essential Summer Shoes to Travel in Style With

FOR WEEKEND BREAKS: TRUJA

The super cool Truja canvas wedge mules feature a modern V-vamp, echoing the pointed toe on Viscata's most stylish canvas wedge mules. These versatile shoes are perfect if you want to add a touch of style to your weekend break. Easy to pack, just slip a pair of these into your weekend bag to instantly transform your casual daytime outfits into sophisticated Summer style icons. Slip them on, look sharp and head out into the night with these casually chic shoes, so versatile you can wear them whatever the occasion - under sunny skies or on sultry Summer nights.

Viscata Espadrilles Satunas and Llansas

FUN & FLIRTY: LLANSA

Summer is the time for flirting and there are no more flirty shoes than Viscata Barcelona's sassy and stylish Llansa canvas wedges. Move easily from sunny days to stylish nights in these gorgeous 2 1/2" tall, ultra-flattering sling-back heels. With an elegant metal buckle, 100% breathable soft organic cotton canvas, and 100% natural jute, these shoes are both comfortable and cool. Their easily adjustable ankle strap and sexy open-toe make them the perfect shoes for Summer fun. Available in a range of cool Summer colors, life's better in a pair of Llansas.

CHIC & SEXY: SATUNA

Viscata Barcelona's sexy Satunas could become your favorite wedge of the Summer. Sassy, sophisticated, and super stylish, they stand tall on a 3 1/2" wedge heel. Made of 100% GOTS certified organic canvas, these shoes are kind to the planet without compromising in style or quality. They also feature an easily adjustable ankle strap. Handmade with love in Spain.

Viscata Espadrilles: Menorquina and Empuria

CRUISE READY: EMPURIA

Finding the right shoes for a cruise can be challenging. Lots of occasions to dress up for, limited space to pack, and lots of people to impress. You'll need to make the most of your wardrobe if you're going to impress at the Captain's table. Slip a pair of the Empuria sandals into the mix and you won't go wrong. With a glamorous 3 3/4" espadrille wedge heel with an elegant ankle strap, cross-band toe box, striking bicolor soles, and leather lining, these shoes will be at the top of your list for all occasions. Step out in a pair of these and it will put a smile on your face. Perfect for when you need to look casual but stylish. It's all in the details.

BEACHY STYLE: MENORQUINA AVARCAS

Step out in style at the beach in these gorgeous leather Avarcas; they are handmade by artisans in the tiny Balearic island of Menorca, off the coast of Spain. They may just be the chicest classic espadrilles ever made. They've added a premium leather upper, a durable rubber sole, and even an anatomic insole for the ultimate comfort. This style is perfect for those who want to ditch flip-flops. They are the ideal shoes to wear to the beach before an evening around town searching for the perfect sunset.



This article also appears on www.mylifeonandofftheguestlist.com

Say hello to footwear offerings that are sure to brighten your summer. Launched by Marcus Wilson and Michael Schaeffer in 2015, NOBULL offers innovative products that not only perform well, but are also visually striking. We're enamored with the variety of sneaker offerings in their Tropical Shop, one of which, the NOBULL Tropical Runner+, we're highlighting today.


Comfort, performance, and art collide to create the floral delight that is the Runner+, the newest addition to NOBULL's line of performance running shoes. The Runner+ is designed to deliver high-performance with more comfort, responsiveness, and stability. We can't help but be obsessed with the bold look of the floral print on the Runner+'s engineered mesh upper that delivers lightweight and breathable performance. The upper features a seamless, one-piece construction that provides the structure and support to secure your stride.

Other features to enjoy include a lightweight, full length nylon plate built into the Runner+ provides a flexible springboard to help improve energy return and responsiveness in your stride; a cushioned midsole of the Runner+ is built with Pebax foam, which is a super comfortable, lightweight material that provides rebound when running hard; a lightweight rubber outsole designed for multi-environment usage, allowing for an easy transition between inside and outside; a lightweight, breathable mesh tongue, internal collar padding provides all-day comfort, removable molded anatomical sockliner, and an 8.5mm heel to toe drop.

To get your hands on and your feet in these $199.00 floral sneakers and other styles from the NOBULL floral collection, head over to www.nobullproject.com.
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots
Shoeography | Shoe of the Day | United Nude Pocket Lev Boots

If you're like me, you're sick of snow boots and want to get your feet into something fashionable and safe to walk the wintry streets on without slipping and falling. May we introduce the United Nude Pocket Lev, a pointed toe high heel mid-calf nylon boot featuring fully functional pockets, utility straps, pockets and detachable nylon accessories. These details add an element of every day convenience to a daring, yet sophisticated silhouette. It is a tribute to their signature United Nude pocket boots of the past. It features a standard Fit Heel Height: 3.94" heel, leather lining and rubber outsole.

Available in 5 colors: Khaki, Black, Silver Grey, Grey Camouflage, and Camouflage, you can get your favorite color now on www.unitednude.com.

The winter season has been relentless in the low-temperature department, so we're looking to Sperry for our go-to, cozy shoes and boots. You already know the iconic footwear brand for their must-have boat shoes but did you know they also offer a variety of stylish boots to keep your feet warm and dry during the harshest season? The first few months of the year are brutally cold, so we're here to help you start 2022 on the right foot with footwear from Sperry. 

Sperry's High Style Footwear is Made For Low Temperatures 

Apple Bottom jeans may not exist anymore but you'll definitely want to get better acquainted with these "boots with the fur". With this collection of all-weather, footwear, Sperry will have you ready for whatever nothing nature throws at you this winter. Whether you're looking for Duck Boots, Rain Boots, Waterproof Leather Boots, Quilted Nylon Boots, or Slip-on Boots, Sperry has the high style footwear you're looking for.

 Sperry's High Style Footwear is Made For Low Temperatures 

Ladies, to survive the snow-laden streets, we highly recommend the following Sperry winter styles: Saltwater Alpine Duck Boot, $99.95 (first photo) - Stability, comfort, and warmth combine in Sperry's all-weather boot with alpine-inspired details. Made with a slightly lower leather shaft with faux fur trim, it comes in a variety of colors to match your style, color wheel, or mood. With a water-resistant shell and microfleece lining for extra warmth, your feet stay dry and cozy, no matter where this shoe takes you. Bearing PLUSHWAVE Shimmer Nylon Boot, $129.95 (2nd photo) - Winter weather has nothing on the Bearing boot, complete with light-as-air PLUSHWAVE technology for ultra-cushioning. Featuring water-resistant nylon uppers with premium leather details and faux fur lining, it’s the perfect example of comfort-meets-fashion. Torrent Lace-Up Boot, $159.95 - Experience unparalleled comfort while making a fashion statement in Sperry's lace-up winter boot. This cozy boot is made with premium, waterproof suede, soft faux fur trim, and their most advanced technology, their Signature IceTREAD, for extra grip in icy weather. 

Sperry's High Style Footwear is Made For Low Temperatures 

 Pretty Tough Boot, $149.95 - Our favorite Sperry style is actually not for those snowy winter days; the Pretty Tough Boot is a stylish treat! The tough and trendy new, high-heeled boot features all the right details for fashionistas. It boasts waterproof leather, a neoprene bootie interior, D-ring hardware, and a 3.5-inch heel. With this very cool and edgy boot, you’ll feel ready to brave the elements without missing a fashionable step. We're sure you'll fall head over heels for these fabulously fashionable winter boots, so we'd love to hear which of these are your favorites.         

 

 **This article also appears on www.mylifeonandofftheguestlist.com.

From Kylie Jenner to popular Crocs shoes, TikTok is an incredibly popular launching pad for fashion clothing, accessories, and shoes. In 2021, the platform generated millions of views for major designers and fashion events.

How TikTok Has Affected the Fashion Industry
Although 41% of buyers thought they would love their purchase, 30% were neutral but suffered buyer's remorse down the road. This indicates that fashion creators still have work to do when it comes to properly targeting their online audiences.

TikTok and Global Fashion Trends

Y2K fashions hit TikTok hard and ended up becoming a global fashion trend. For example, the hashtag #Y2KFashion has exceeded 58 million hits. As a result of TikTok's growing popularity, brands such as Von Dutch revived their brands and pumped out trendy track sets and other items popularized two decades ago. And, the more TikTok influencers who wore a look, the more these items sold. So, just how much money is up for grabs in online fashion? Well, in 2021, fashion accessories such as watches and jewelry had an online market of $7.6 billion in the US.

TikTok is a Chinese media platform owned by ByteDance. The platform offers innovative features that creators love. It has offered shoppable ads for a while, but it also allows users to add links. Many of the links currently go to Amazon products, but ByteDance will likely expand its marketing efforts to include direct relationships with brands.

TikTok Marketing Example: Crocs

Crocs are one brand that is embracing the power of TikTok culture. They launched a #ThousandDollarCrocs challenge that allows online shoppers to customize their Crocs. The brand slogan is "Come As You Are," and digital personalization fits right into that idea. With influencers such as rapper Post Malone penning and rapping lyrics for the brand, the campaign launched billions of views.

It's no secret that Generation Z, the youngest generation now in college, has embraced TikTok as the social media platform of their generation. However, brands are just now capitalizing on this younger market, some of whom are getting their first jobs and generating disposable income to buy shoes and other fashion items.

Both established brands and newcomers in the fashion industry will have to pay close attention to their brand presence on TikTok if they want to reach cash-rich Gen Z shoppers. The platform is likely to generate new ways to inspire creativity, add value and create a rich community for influencers and shoppers to meet. At the end of the day, TikTok has made shopping and participating in online social media fun, cool and sexy again. Combining that power with the hottest fashions seems like an inevitable marriage of kindred souls.

In order for brands to capitalize on this market, they'll need to understand the rules of the community and the ethos of the culture it reflects. So, the question is how much power can your brand punch in a six-second video that showcases your latest fashion collection, watches, jewelry, or shoes.

Don't Forget About Shipping

Before setting prices for shoes and other brands you offer through TikTok or other social media, it's important to understand the cost of shipping. Selling in bulk and dealing with local vendors can save you money. For example, a common TEU container ships 3,500 shoe boxes. Did you know that a 40ft high cube ships 8,000 shoe boxes? So, whether you're importing or exporting shoes from and to other countries, it's important to research the most cost-effective shipping options to get fast fashion into the hands of online consumers.

Check out our popular and informative Shoeography to find out what's new in shoes!

Fall 2021 season, HYTEST released their new Women's FootRests 2.0 Maya Waterproof Metatarsal Guard Nano Toe 6" Hiker, a boot that's perfect for the woman who loves to walk the city or who's on her feet all day long. You also can't go wrong with the Maya boot for the upcoming winter season. A must for those frigid, snowy days.


The Maya Hiker features a premium full-grain leather upper with abrasion resistant TecTuff collar strap, a moisture-wicking mesh lining with waterproof membrane, an XRD® Internal metatarsal guard, a removable FootRests® tri-layer, anti-fatigue footbed, and the FootHolds® oil and slip resistant rubber outsole. It also features the Xergy® anti-fatigue foam midsole that absorbs shock and returns energy, found throughout the Footrests 2.0 collection.

Get the Hytest Footwear Maya Waterproof Metatarsal Guard Nano Toe 6" Hiker for $200.00 on www.hytest.com.
Gird your wallets, it's Black Friday. We're seeing wonderful deals all around but the best we've seen so far is the 50% off deal from Coco Blue Shoes. That's right, the on-trend website is offering 50% OFF EVERYTHING on their website. The best part, you don't need a code, they're also offering free domestic shipping, and the 50% off sale also includes their sale items AND pre-orders. There are no restrictions.

Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes

Pay half for everything from boots and booties, sandals, heels, wedges, and even their hats, sunglasses, and handbags (yeah, they have those too). We have our eye on several styles of their amazing footwear, including the Pisnu Bling Heels (available in fuchsia, and black); the Saxon Wedge Booties (available in bone, and black) and the Musical Nights Boots (available in cowhide and bone).

Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes
Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes
Shoeography: BLACK FRIDAY DEALS: Enjoy 50% OFF ALL Shoes at Coco Blue Shoes

You must hurry because once the clock strikes midnight, this sale is over. If you want to get your feet into these gorgeous shoes at these amazing prices, you better do it NOW!. Head over to www.cocoblueshoes.com to take advantage. Happy shoe shopping!

Allyson Felix has long been one of the most impressive American Olympic athletes, becoming the most decorated track athlete in the event's history. However, her 2019 experience was dramatically different, as it saw her ending her contract with Nike (one of her long-time sponsors for shoes) and starting up her new shoe brand. Felix took these steps in the face of rather difficult circumstances in her personal and financial life.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

First, she was coming off a difficult pregnancy that threatened the life of her and her child. These types of challenging pregnancies are not uncommon, even now. Even something as simple as a cold (a disease that affects about one billion Americans every year) can be a problematic health situation during pregnancy. It was during this time that Nike decided to cut her compensation by 70%.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Nike tried to argue that her compensation decreased due to her performance in 2019, which was naturally distracted due to her struggles with her pregnancy. Felix states that she was told to "stay in her lane" and not worry about the business side of her career. Instead of following this advice (which many athletes have had to do in the past), she decided to launch a new shoe company called Saysh.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

This step required a lot of unique challenges and changes in her life. One of the challenges of launching a business is creating a website to promote the company. There are 1.8 billion websites operating around the world at any given point, so new businesses also have to pay close attention to their branding. When starting Saysh, Felix used a few unique methods that would help her brand stand out.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Needing to make a quick impression on potential customers, as 90% of people searching for a brand have yet to make up their minds when starting their search, Felix aimed to create a brand that welcomed runners and featured high-quality shoes at reasonable prices. As a result, her website is simple, streamlined, elegant, and provides easy access to a myriad of products. She also launched an online community, the Saysh Collective, to demonstrate her brand's commitment to focusing on the person wearing the shoes rather than the profits.

Shoeography: Olympian Allyson Felix Breaks Ties with Nike and Launches New Shoe Company

Felix's brand has so far been a success. Her first run of the shoe sold out quickly, partially due to the quality and also due to her name recognition. While she knows that competing with Nike (which earned $12.3B in their most recent quarter alone) is not likely, she just wants to create a viable alternative for people who don't want to support the brand that snubbed her and so many other athletes.

Nike and many other shoe brands often have the ability to change compensation or drop athletes for various reasons, as long as they stay within the agreed-upon contract. While they cannot drop athletes outside of their contract or for no reason, the compensation package is often a one-way street, one that athletes often feel they have little ability to change.

Felix's step could inspire many more athletes to launch similar competitive companies in an attempt to cut into Nike's market share. However, she has not held back in her efforts here, as the Saysh One utilizes a lightweight design that mixes jacquard textiles and microsuede elements to produce a very comfortable sneaker. Designed primarily for female athletes, it has a supporting heel piece, a simple lacing system, and an appealing overall look and feel.

Many in the industry are calling this move a bold and innovative concept, one that blurs the line between sponsorship and athletic competition. Whether the shoes succeed or not is mostly a moot point. Once someone takes a step like this and proves that it is possible, the marketplace is likely to change. The next few years could see a variety of different shoes coming out, funded and designed by athletes for athletes. Like Felix, they'll focus on overcoming inequality and economic disparities in the market.

If you look at the classic colors of fall work boots, you will notice one or two look exactly like the color of a good bourbon whiskey. It's something we've always said of many boots that boats rich, deep reddish-brown colors. So when we heard that Wolverine and Old Rip Van Winkle Distillery were collaborating on a second batch of limited edition boots, the thought immediately came to mind (along with, where were we for the first batch). The brands come back together with a rugged, timeless design that features a wood heel handcrafted from the bourbon barrels that held this year's release of the Old Rip Van Winkle 10-Year bourbon.

Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot

Bourbon lovers and boot lovers are sure to rejoice in the new, limited-edition, Wolverine 1000 Mile boot. The new boot has a distinct look to distinguish from last year's batch, perfect for collectors looking to celebrate boots and bourbon still created largely the same way they were more than a century ago.

Batch 2 of the Wolverine x Old Rip Van Winkle collaboration draws inspiration from the barrels that house the legendary Old Rip Van Winkle bourbons for 10 to 23 years. Made in the USA, this year's boot features a classic moc toe design and is made with Horween Whiskey Predator leather – a rugged leather meant to stand the test of time that only gets better with age. The heels are handcrafted from the wood of the bourbon barrels that held this year's release of Old Rip Van Winkle 10 Year bourbon. The boots are finished with a hand-numbered, textile tongue tag that reflects the individual craftsmanship put into each pair.

Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
"This collaboration celebrates and supports the hard-working people behind our products," said Devon Vanoostveen, brand representative for Wolverine. "These rugged boots and fine bourbons would not be possible without the skills and dedication of so many blue-collar workers; farmers, coopers, carpenters, distillery workers, truck drivers, and shoemakers, to name a few."
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
"We're thrilled to once again partner with Wolverine, a company that puts as much passion and care into creating their boots as we do our bourbon," said Preston Van Winkle, fourth generation business owner of Old Rip Van Winkle. "Together, we're able to honor our shared commitment to craft while also supporting America's future workforce, inspiring a new generation to take pride in working with their hands."
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot
Shoeography - Wolverine and Old Rip Van Winkle Distillery Release Limited-Edition Boot

Pre-order is available starting today, ahead of the release date of October 14, 2021, for $400 at www.wolverine.com/oldrip. Once again, 100% of the revenue from the sale of these boots will go to the mikeroweWORKS Foundation Work Ethic Scholarship Program to help support the next generation of skilled tradespeople.