The KURU Footwear
ATOM 2 Shoes, $165.00, are redefining the standard for pain-relief footwear without compromising on style. Unlike traditional orthopedic shoes that may prioritize function over aesthetics, the ATOM 2 blends sleek design with high-performance technology, making it a versatile choice for anyone seeking both comfort and a modern look. Whether you're running errands, hitting the gym, or simply walking through your daily routine, these sneakers ensure your feet stay supported and pain-free.
Building upon the success of the original ATOM, KURU has enhanced its signature shoe with thoughtful improvements that make a significant difference. The
ATOM 2 offers a more tailored fit, delivering better support and responsiveness with each step. The upgraded heel cushioning provides relief from common foot ailments, particularly heel pain and Plantar Fasciitis. With an emphasis on movement and activity, these sneakers are designed to support individuals who refuse to let foot pain dictate their lifestyle.

One of the standout features of the
ATOM 2 is its revolutionary KURUSOLE technology, a heel-hugging innovation that adapts to the natural shape of the foot. This, combined with the arch-supporting ULTIMATE INSOLES, ensures maximum comfort and pain relief. The structured heel counter stabilizes every step, reducing strain and promoting natural alignment. Additionally, the traditional tongue design makes slipping into the shoe effortless, allowing for a secure and customized fit.

Comfort is further enhanced by the inclusion of KURUCLOUD+ technology, which delivers superior cushioning and improved energy return. Whether you’re pounding the pavement on a run, standing for extended hours at work, or strolling through the city, the advanced shock absorption minimizes impact and provides a smooth, supported stride. The enhanced midsole cushioning also allows for greater rebound, ensuring each step feels effortless.

Beyond its technical advancements, the
ATOM 2’s design exudes modernity and versatility. Unlike many orthopedic shoes that focus solely on function, this sneaker maintains a sporty yet everyday aesthetic that pairs well with various outfits. Whether dressed up or down, the ATOM 2 seamlessly fits into different settings, making it an ideal choice for individuals looking to combine style with orthopedic-level support.

The KURU Footwear ATOM 2 is a game-changer for those searching for a pain-relieving sneaker that doesn’t sacrifice looks. With enhanced support, upgraded cushioning, and a sleek design, it’s built for those who want to move freely and comfortably. Say goodbye to foot pain and hello to all-day comfort with the ATOM 2, available four colors -
Dusk Blue/Bright White, Jet Black/Bright White, Dove Gray/Bright White, and bright White/Indigo. With the ATOM 2, every step should feel as good as it looks.
Here's a Wicked-themed lineup of sneakers perfect for fans of the much anticipated movie! These Glinda-and-Elphaba-approved styles feature striking pinks and greens, combining comfort with iconic energy.
Whether you're heading to the theater or streaming at home, these shoes are sure to add a magical touch to your experience.
Stay cozy in the chilly months with the updated Encore Ice 5, a classic Merrell design in Adobe Rose. It’s like a warm hug for your feet, making it a must-have for winter outings.

Inspired by the fierce scales of dragon skin, this shoe, in Hightower, offers superior Vibram® TC5+ traction and 30% more foam for enhanced comfort and durability.

Sustainability meets performance with Saucony’s Triumph RFG in Lotus. This eco-friendly shoe uses corn-derived foam cushioning and an 80% natural rubber outsole, delivering comfort without compromising the planet.

With a lightweight upper and underfoot cushioning packed with air bubbles, this Dark Olive sneaker provides a soft, springy feel for every step. Its bold design ensures you stand out, even in Oz.
Get ready to step into style and comfort with these Wicked-inspired options!
Ground Up International, a leader in creative footwear, has joined forces with
Walmart, the world’s largest retailer, to unveil an exclusive line of high-top sneakers inspired by Universal Pictures’ Wicked. The collection, inspired by the beloved characters Elphaba and Glinda, coincides with the much-anticipated release of the Wicked film this November. These enchanting sneakers offer fans a fashionable way to celebrate the magic of the story while making a bold style statement.

The Wicked high-top sneakers captivate the spirit of the iconic musical and upcoming film with whimsical designs that embody the essence of the characters. The shoes feature a stunning pink-and-green ombre design, symbolizing the contrasting personalities of Elphaba, the fierce and rebellious Wicked Witch of the West, and Glinda, the charming and glamorous Good Witch. Complementing this unique aesthetic, the sneakers are adorned with silver sugar glitter accents and classic white twill laces, combining comfort with a touch of fairy-tale flair.

Adding a personalized element, each sneaker includes a distinctive bumper message. On the right shoe, “Defy Gravity” reflects Elphaba’s empowering and daring nature, while the left shoe’s “Perfectly Pink” celebrates Glinda’s signature elegance and optimism. These details allow you to channel your inner witch and embrace the magic of Wicked in their daily lives.


This collaboration exemplifies Ground Up International’s innovative approach to footwear design, blending pop culture and style seamlessly. With the buzz surrounding Wicked’s theatrical release, these sneakers offer fans a creative way to showcase their love for the story and its unforgettable characters.

Available exclusively at
Walmart, the Wicked high-tops deliver a magical combination of fashion and fandom. Whether you’re drawn to Elphaba’s rebellious edge or Glinda’s sparkling charm, these sneakers let you step into the world of Wicked like never before.
Moolah Kicks, the trailblazing performance brand in women’s basketball, launched its Fall 2024 collection on October 18th, just in time for the high school and college basketball seasons. Known for its commitment to empowering female athletes, Moolah Kicks introduces two cutting-edge sneaker models, Neovolt Pro v2 and Press Break v2, alongside an exciting partnership with Stanley, the iconic drinkware brand, in its first-ever footwear collaboration.
The collection will be available online and at over 630 DICK’S Sporting Goods locations nationwide. This includes matching Stanley hydration products, such as the 30 oz and 40 oz Quencher H2.0 FlowState Tumblers and the 24 oz IceFlow Flip Straw Bottle, designed to pair seamlessly with the sneakers.
Moolah Kicks’ hallmark “no break in, no burn” fit eliminates the discomfort of new shoes by tailoring the interior to the female foot’s biomechanics. This reduces break-in time, minimizes injury risks, and enhances overall performance. The Fall 2024 lineup also features the brand’s revamped logo, a basketball net forming an “M” for Moolah, that’s integrated into every design.
The
Neovolt Pro v2 is a mid-top sneaker built for serious play, featuring a webbing lacing system, dual ankle support with notched wings, and breathable mesh uppers. Available in seven vibrant colorways, Black, White, Red, Blue, Red/Aqua, Orange/Pink, and Grey. It retails at $124.99 with sizes ranging from 6–11 in stores and up to 14 online.
The
Press Break v2 is tailored for youth athletes. This model provides superior ankle support with a foam-molded collar and exceptional durability through its TPU toe cap and abrasion-resistant rubber sole. It's available in sizes 3.5Y to 7Y and boasts four bold colorways and retails at $89.99.
Moolah Kicks’ first collaboration with Stanley brings style and practicality to hydration. Featuring vibrant swirl designs and chrome accents, the tumblers and bottles match the sneaker colorways, making them perfect for players on the court or fans in the stands.


With this launch, Moolah Kicks cements its reputation as a leader in women’s basketball footwear and fashion, blending performance with purpose. Get ready to elevate your game and style with the Fall 2024 collection!
The air is crisp, the leaves are changing, and it’s time to refresh your wardrobe with footwear that embodies the spirit of the season. Saucony has curated an exciting lineup of Fall Footwear Styles to help you step into autumn in comfort and style.
Inspired by the vibrant hues of fall, this throwback to 2010 is as striking as the season itself. Featuring a sleek open mesh design paired with iridescent and metallic accents, the ProGrid Omni 9 Autumnal Equinox is perfect for adding a bold edge to any outfit. Whether you're exploring pumpkin patches or meeting friends for a cozy coffee date, these shoes combine style with functionality to keep you moving effortlessly.

The ProGrid Omni 9 Disrupt channels retro vibes with its clean, metallic styling. A revival of the 2010 classic, this sneaker blends breathable mesh and synthetic details with reflective accents for a modern twist. Staying on-trend with this fall’s Silver Sneaker aesthetic, it’s also sustainably crafted with a recycled lining and footbed, making it an eco-friendly choice for outdoor adventures or casual city strolls.

Brighten up overcast days with the Shadow 5000 Fall Foliage sneakers. Their vibrant pops of color and premium materials, including smooth Nubuck and Tumbled Leather overlays, make them a standout. Featuring contrast Cosmo recycled linings and a sustainable footbed, this shoe is as stylish as it is conscientious. Pair it with your favorite leather jacket and knit sweater for a chic fall look.

If suede is your seasonal go-to, the Shadow 6000 is your perfect match. This timeless style brings durability and flair, ensuring you’re ready for anything autumn has to offer.
Saucony’s fall collection ranges from $130.00 to $170.00, offering both luxury and value. Elevate your seasonal wardrobe with these standout styles. Shop these now at
www.saucony.com and embrace the season in stride!
Saucony, a leading global performance running lifestyle brand, has announced the launch of the redesigned
Triumph 22 sneaker, which now features the brand’s innovative PWRRUNPB foam. Originally developed for the high-performance Endorphin Pro, this advanced foam has been adapted for everyday mileage, offering an unparalleled blend of responsive cushioning and supreme comfort. The Triumph 22, which is both vegan and made from recycled materials, is engineered for the everyday runner. It promises an energetic running experience with a soft and plush underfoot feel, making it ideal for everything from daily runs to weekend long distances.

The Triumph 22 is not only designed for running but also for everyday wear, thanks to its modern silhouette and comfortable fit. The shoe’s all-day comfort is enhanced by a wider midfoot, providing a stable platform that accommodates a variety of foot shapes. The upper is crafted from a luxurious engineered mesh that is both soft and breathable, ensuring a cozy and secure fit. This is further complemented by an adaptive lacing system, a soft heel collar lining, and a padded tongue that gently hugs the foot, delivering a snug and comfortable fit. The addition of an Ortholite Comfort Insole provides exceptional step-in comfort, making the Triumph 22 a versatile choice for both athletic and casual wear.
“The Triumph series has consistently ranked among the most cushioned premium neutral daily trainers available, standing as a versatile and reliable shoe for anyone who wants that next level of comfort,” said Brian Moore, chief product officer for Saucony. “With the Triumph 22, we added our PWRRUNPB signature foam, the same cushioning technology used in the Endorphin Speed Pro 4 but reformulated it so that runners of all abilities can experience a springy yet soft and highly energetic run. Additionally, we’ve improved the geometry, including a wider platform and updated rocker, for a smooth and balanced ride. The full-length XT-900 rubber outsole offers runners exceptional traction and long-lasting durability. Overall, the Triumph 22 delivers an elevated and luxurious cushioning experience, unlocking the unparalleled joy of running.”
Saucony’s Triumph 22 represents a significant advancement in running shoe technology. With its focus on comfort, sustainability, and versatility, it stands out as a top choice for runners looking to enhance their performance and enjoy a more comfortable, responsive running experience. Whether for daily miles or long weekend runs, the Triumph 22 is ready to meet the needs of today’s runners with style and functionality.

Available in a wide range of sizes, the Triumph 22 caters to a diverse group of runners. For men, it is offered in sizes 7-13, as well as 14 and 15. For women, it is available in sizes 5-12. The shoe retails for $160.00, positioning it as a premium option for those seeking a high-quality running shoe that doesn’t compromise on comfort or sustainability.
This Earth Day, take a stride towards sustainability by swapping out your conventional leather sneakers for something more eco-friendly and just as durable. CLAE, a pioneering brand in sustainable footwear, introduces their latest offerings in Cactus and Apple collections, setting new standards for environmentally conscious fashion.
Leading the charge in innovation, CLAE proudly presents their Cactus Collection, featuring sneakers crafted with innovative Cactus material by
DESSERTO. As pioneers in this field, CLAE's 4th collection boasts a wider array of colors and styles, all meticulously designed for sustainability and performance. Whether it's the court-ready
Bradley in White Black, the sleek runner
Joshua in White Black, or the latest addition, the
Haywood court shoe in Black White, each pair embodies a harmonious blend of style and sustainability.

In addition to their Cactus Collection, CLAE introduces their newest breakthrough: the Apple Collection. Utilizing versatile plant-based textiles derived from apple waste fibers, sourced from the juice industry, CLAE continues to push boundaries in sustainable footwear. This innovative substitute for traditional leather not only reduces waste management costs but also minimizes emissions and energy consumption throughout the production process. The result? A range of sneakers that are not only breathable, waterproof, and highly durable but also environmentally friendly.

Available in the Off White Almond color scheme, the Apple Collection features the
Joshua Runner and
Malone and
Bradley court shoes. Each pair showcases CLAE's commitment to sustainability without compromising on style or performance.
This Earth Day, make a conscious choice for the planet without sacrificing quality or aesthetics. Swap your leather sneakers for CLAE's Cactus or Apple Collection and step into a brighter, greener future.
Saucony, a leading name in global performance-running lifestyle apparel, has unveiled its inaugural collaboration of the year, teaming up with the esteemed curator of fashion and streetwear, Bodega. The result? The exclusive Bodega x Saucony Grid Shadow 2 ‘Jaunt Woven’ Sneaker – a laid-back style that's a fusion of innovative materials and design inspired by the spirit of spontaneous exploration.
Crafted from a blend of stone-washed 18oz canvas, hemp, and cotton, with rope laces anchoring the aesthetic, the Bodega x Saucony Grid Shadow 2 'Jaunt Woven' Sneaker embraces a motif of aimless adventure. Earth tones and organic textures dominate the color palette, punctuated by flashes of Acid Lime and Red Alert, catering to the modern-day free spirit.
“We took a signature Saucony design that has only previously been sold in athletic shoe materilizations and focused on a connection to the earth using all natural materials,”said Saucony Senior Brand Marketing Manager Jason Faustino. “The design journey was aimed at mellowing out and breaking away from the stress and pressure of footwear design set by a long lineage of collaborations with Bodega, resulting in a premium release for free spirits.”
At the heart of the sneaker lies its woven hemp construction, with subtle variations in weave providing visual intrigue. From the airy toe and mid-foot weave to the intricate cellular overlays and straightforward tongue, each detail contributes to the shoe's distinct character.
Embracing sustainability without sacrificing style, the collaboration features environmentally conscious design elements. A molded EVA midsole, speckled like ocean waves, offers cushioning, while a recycled gum rubber outsole ensures traction with a reduced environmental footprint. Recycled mesh accents and a brushed Nylex footbed cover enhance comfort and eco-friendliness.
“We’re excited to kick off our first footwear collaboration of 2024 with our friends at Saucony,” said Bodega. “Given the storied history and creativity between the brands, it’s fitting to return to the essence of our partnership, building our Grid Shadow 2 ‘Jaunt Woven’ from the Earth up.
The laid-back aesthetic and focus on materials solidifies the ‘Jaunt Woven’ as the next chapter in our collaborative story that we think will become a favorite in any sneaker lover’s collection.”

This release represents another chapter in the successful partnership between Saucony and Bodega, leveraging Bodega's expertise in curating premium fashion since 2006. To explore the collection further, enthusiasts can visit www.bdgastore.com and www.saucony.com, where the Bodega x Saucony Grid Shadow 2 ‘Jaunt Woven’ awaits its next adventure.
Photos courtesy of Saucony x Bodega
Reebok and
Milk Makeup, two innovative brands known for their distinct styles and commitment to authenticity, have once again joined forces to unveil the
Reebok x Milk Makeup: Equipment Essentials Collection [Series 02]. Building upon the success of their initial collaboration, which paid homage to Milk Studios' iconic equipment room, this new collection draws inspiration from the vibrant energy of Milk's legendary photo studio and the dynamic individuals who inhabit it.
Milk Makeup, a pioneer in the realm of vegan beauty, channels the creative spirit of Milk Studios with its clean, minimalist approach to cosmetics. Rooted in the ethos of self-expression and simplicity, the brand resonates with the next generation of hustlers and tastemakers who frequent the studio.

In this latest collaboration, Reebok and Milk Makeup have crafted a lineup of footwear and apparel that seamlessly blends functionality with style. Designed to cater to the needs of modern creatives who effortlessly navigate the intersection of work and play, each piece of the Reebok x Milk Makeup: Equipment Essentials Collection [Series 02] exudes a contemporary aesthetic while prioritizing versatility and practicality.

The footwear selection, featuring Reebok's iconic silhouettes, is crafted from 100% vegan materials, aligning with Milk Makeup's commitment to cruelty-free beauty. The footwear options include the
Milk Makeup BB 4000 II Mid Vegan ($150.00), Milk Makeup Club C 85 Vegan ($100.00), Milk Makeup Classic Vegan ($100.00), and Milk Makeup Club C Extra Vegan ($110.00). Every shoe boasts meticulous attention to detail, including co-branded accents and innovative design elements.

The
Reebok x Milk Makeup: Equipment Essentials Collection [Series 02] is now available in unisex and women's sizing, offering enthusiasts the opportunity to embody the spirit of Milk Studios wherever they go. Whether you're hustling behind the lens or hitting the streets, this collaboration invites you to express yourself authentically while embracing the artistry of everyday life.
With Valentine's Day looming close, it's time to step up your footwear game with some must-have styles from
Saucony,
Merrell, and
CAT Footwear.
Saucony has got love on the mind with their Valentine's Day inspired designs. The Saucony
Women's St. Valentine Jazz Court is adorned with lush red symbols, perfect for showing love to that special someone. Featuring premium full-grain leather, heart-printed laces, and a durable rubber outsole, it's both stylish and functional. The
Saucony St. Valentine Jazz Court Platform elevates your look with tasteful heart embroidery and an elevated EVA platform midsole for added support and style. Meanwhile, the
Saucony Galentine's Day Triumph 21 offers premium comfort and security with its plush collar, PWRRUN + midsole foam, and redesigned lacing system.
Merrell brings a touch of elegance with their slip-on styles in rose gold. The
Merrell Hut Moc 2 Shine is super-light and ultra-comfy, featuring a microfiber collapsible heel and FloatPro™ Foam midsole for lasting comfort. The
Merrell Encore Ice 5 Shine boasts sheepskin lining and a removable latex footbed for maximum coziness, making it perfect for all-day wear.
For those who value both fashion and functionality, CAT Footwear offers sleek options in pink. The
Streamline 2.0 Composite Toe Work Shoe seamlessly transitions between work and play, with a leather and nylon mesh upper and engineered comfort insoles. Meanwhile, the
Streamline Runner Carbon Composite Toe Work Shoe provides lightweight protection with its carbon composite toe and slip-resistant outsole, perfect for industrial athletes on the move.
This Valentine's Day, step out in style and comfort with these must-have footwear styles. Whether you're celebrating with a loved one or treating yourself, these shoes are sure to make you feel special.