Zappos.com and BluePrint Juices were once again on hand to bring the style and exciting energy of the backstage of fashion week to the streets of New York, directly across the street from the famed Mercedes-Benz Fashion Week tents. Lovers of fashion who didn't get to experience Mercedes-Benz Fashion Week got the chance to be pampered and feel like one of the models by getting the season’s hottest hairstyle - Braids, trying out a bold lip color, enjoying delicious, complimentary juices, and the opportunity to drape themselves in the season’s must-have clothing and accessories from the Zappos Recharge closet and rocked the outdoor runway.


Fashion fans, both young and old, joined in on the fun of the Zappos Recharge Station. Along with the above mentioned glamor, attendees had access to a charging station to plug in and recharge. Model wannabees of all ages rocked big floppy hats, statement necklaces, sunglasses and more before they strutted their stuff and posed for a social photo in front of the iconic Lincoln Center, which was automatically uploaded to their Facebook or Twitter pages, and given printed copies.



Some lucky attendees also got huge surprises as they won Zappos designer clothing, accessories, or invitations to some of NYFW’s best shows every half hour (sadly, I really missed out)


Our favorite moment from the event (well, we didn't win anything), was the adorable elder couple who walked the runway and posed for their super cute photo, proving you're never too old to strut your stuff.

Sometimes during the madness of New York Fashion Week, you need some time to take a break, recharge and get energized so you can continue on to your other Fashion Week activities. Online retail giant, Zappos and BluePrint Cleanse has created an amazing experience where visitors can step away from their busy schedules for complimentary massages, juices from BluePrint (including their brand new flavors), charging stations and the chance to win prizes. Zappos are my go-to for shoes, more than 80% of the styles I feature on Shoeography are available for purchase on zappos.com


Earlier in the day, one of my favorite and the most fun loving designers, Betsey Johnson, was on hand at the Zappos and BluePrint Recharge Station to answer any questions.


With the ongoing popularity of the collaborations between brick and mortar retailers such as Target, Payless, Kohls, H&M, etc and some of today's most sort-after designers, I wondered if the same could be done with an online retailer, especially one as popular and always trend-ready as Zappos. I posed this question to Richard Zech, the Director of Fashion Footwear & Private Label Brands of Zappos - see his response in the video below:

I for one am very excited to see what footwear brand collaborations Zappos has on the horizon, what about you guys? What footwear labels would you want Zappos to collaborate with?

For those of you who want to take advantage of the Zappos and BluePrint Recharge services, you still have today, September 8th, from 2pm - 8pm to get some of BluePrint's delicious, fresh and healthy juices, free massages, giveaways and charging stations. Just find yourself across the street from Lincoln Center. Enjoy!!