Ground Up International is proud to unveil its enchanting new ballet flat collection for girls, celebrating the much-anticipated release of Universal Pictures’ Wicked. Available exclusively at Target, the collection draws inspiration from the beloved characters Glinda and Elphaba, offering two stunning designs that embody the magic of the iconic story.

Shoeography - Ground Up Int'l Debuts Ballet Flats Inspired by Wicked

Ballet flats, one of the hottest footwear trends of 2024, are stepping into the spotlight as a chic alternative to platform and chunky shoes for summer. Ground Up reinvents this classic silhouette with an imaginative twist, giving fans a fashionable way to showcase their love for Wicked. Designed for both casual and dressy occasions, the collection features:

Shoeography - Ground Up Int'l Debuts Ballet Flats Inspired by Wicked

Glinda-Inspired Flats: Adorned with delicate pink and gold 3D butterflies, these flats capture Glinda’s ethereal charm and her radiant kindness.

Shoeography - Ground Up Int'l Debuts Ballet Flats Inspired by Wicked

Elphaba-Inspired Flats: Decorated with silver rhinestone bows and embossed flying monkeys, these flats exude Elphaba’s bold, spellbinding spirit.

This collection captures the essence of the Wicked movie, offering fans a way to immerse themselves in the enchanting world of their favorite witches while embracing the season’s top fashion trend.

Shoeography - Ground Up Int'l Debuts Ballet Flats Inspired by Wicked

Ground Up International has built a reputation for creating footwear that blends fun, fashion, and fandom. By partnering with beloved brands, the company empowers fans of all ages to express themselves through designs inspired by their favorite stories and characters. Known for delivering high-quality, imaginative footwear, Ground Up continues to inspire creativity and joy with collections that resonate with the whole family.

Shoeography - Ground Up Int'l Debuts Ballet Flats Inspired by Wicked

Whether you're a fan of Glinda’s grace or Elphaba’s daring spirit, this Wicked-themed ballet flat collection offers a magical addition to any wardrobe. Step into style and celebrate the wonder of Wicked with Ground Up International, available now at Target.
You may remember our feature of the Holiday offerings of KidPik Subscription Box for Girls. We highlighted some of the amazing gift ideas and the wonderful range of fashionable shoes for girls sized 4-16. Well, we're back to sing the praises on their summer 2019 offerings.


You can start the girls in your life off with Kidpik basics like comfortable, versatile shoes, the hottest trending colors and shoe styles, and tailor those choices to what fits her style and personality. Check out a few of the must-have Kidpik footwear styles that will keep her fabulous all summer. Leather strap sandals are huge for summer and they go great with dresses, skirts, jeans, shorts and capris.


Fashionable sneakers continue to be a must-have and is a great style option for girls that are athletic and/or trend lovers; let her stand out in a sparkling or colorfully metallic pair. For her downtime, she'll look super cute in a furry pair of comfortable yet very chic slippers.


Celebrating your girl's style personality is so easy: tell Kidpik all about your girl (her favorite styles, colors, patterns and fashion looks) in their quiz. A Kidpik stylist will pick three fashionable head-to-toe, mix-&-match outfits for her; this includes 7 pieces of versatile high-quality clothing, shoes and accessories, coordinated and styled just for her and a free gift with your purchase. Simply return what you don't want in the pre-paid return envelope that's provided. What more can you ask for.
We don't normally cover kids shoes but had to make an exception for the KidPik subscription box for girls. Mainly because it's an amazing gift idea and they have great, fashionably shoes young girls will love. For those not in the know, KidPick is the #1 clothing subscription box for girls sized 4-16. KiPik stylists' curate seven coordinated fashion pieces, including shoes so you can mix and match at least three outfits. It makes gifting, whether for holidays, birthdays, etc incredibly easy.


As with any subscription box, you take a quiz to find out about your girl's style, select whether you want a box every 1,2, or 3 months, get 3 fashionable mix and match outfits including fabulous shoes in her style, enjoy a 7-day home trial for her to pick her favorites and return the rest for free. If she loves them all, you can keep the entire box and save save 30%. We had the opportunity to check out this perfect gifting box and we warn you, it will immediately have you wishing for a little girl to dress up. Check out some of the on-trend looks (and of course the shoes) below:


KidPik offers a wide variety of girls shoes, no matter their personality. Below are just a few of the incredibly fashion shoes you can get from KidPik. Some of these styles are giving us adult shoe closet envy:



We're kind of obsessed with KidPik and we see lots of stylish options for our youngest niece. Could your little fashionista benefit from the stylish offerings from KidPik?