Ground Up International is proud to unveil its enchanting new ballet flat collection for girls, celebrating the much-anticipated release of Universal Pictures’ Wicked. Available exclusively at Target, the collection draws inspiration from the beloved characters Glinda and Elphaba, offering two stunning designs that embody the magic of the iconic story.
Ballet flats, one of the hottest footwear trends of 2024, are stepping into the spotlight as a chic alternative to platform and chunky shoes for summer. Ground Up reinvents this classic silhouette with an imaginative twist, giving fans a fashionable way to showcase their love for Wicked. Designed for both casual and dressy occasions, the collection features:
Glinda-Inspired Flats: Adorned with delicate pink and gold 3D butterflies, these flats capture Glinda’s ethereal charm and her radiant kindness.
Elphaba-Inspired Flats: Decorated with silver rhinestone bows and embossed flying monkeys, these flats exude Elphaba’s bold, spellbinding spirit.
This collection captures the essence of the Wicked movie, offering fans a way to immerse themselves in the enchanting world of their favorite witches while embracing the season’s top fashion trend.
Ground Up International has built a reputation for creating footwear that blends fun, fashion, and fandom. By partnering with beloved brands, the company empowers fans of all ages to express themselves through designs inspired by their favorite stories and characters. Known for delivering high-quality, imaginative footwear, Ground Up continues to inspire creativity and joy with collections that resonate with the whole family.
Whether you're a fan of Glinda’s grace or Elphaba’s daring spirit, this Wicked-themed ballet flat collection offers a magical addition to any wardrobe. Step into style and celebrate the wonder of Wicked with Ground Up International, available now at Target.
Ground Up International, a leader in creative footwear, has joined forces with
Walmart, the world’s largest retailer, to unveil an exclusive line of high-top sneakers inspired by Universal Pictures’ Wicked. The collection, inspired by the beloved characters Elphaba and Glinda, coincides with the much-anticipated release of the Wicked film this November. These enchanting sneakers offer fans a fashionable way to celebrate the magic of the story while making a bold style statement.
The Wicked high-top sneakers captivate the spirit of the iconic musical and upcoming film with whimsical designs that embody the essence of the characters. The shoes feature a stunning pink-and-green ombre design, symbolizing the contrasting personalities of Elphaba, the fierce and rebellious Wicked Witch of the West, and Glinda, the charming and glamorous Good Witch. Complementing this unique aesthetic, the sneakers are adorned with silver sugar glitter accents and classic white twill laces, combining comfort with a touch of fairy-tale flair.
Adding a personalized element, each sneaker includes a distinctive bumper message. On the right shoe, “Defy Gravity” reflects Elphaba’s empowering and daring nature, while the left shoe’s “Perfectly Pink” celebrates Glinda’s signature elegance and optimism. These details allow you to channel your inner witch and embrace the magic of Wicked in their daily lives.
This collaboration exemplifies Ground Up International’s innovative approach to footwear design, blending pop culture and style seamlessly. With the buzz surrounding Wicked’s theatrical release, these sneakers offer fans a creative way to showcase their love for the story and its unforgettable characters.
Available exclusively at
Walmart, the Wicked high-tops deliver a magical combination of fashion and fandom. Whether you’re drawn to Elphaba’s rebellious edge or Glinda’s sparkling charm, these sneakers let you step into the world of Wicked like never before.
