Crep Protect Kicks Off U.S. Debut with Launch Event

Dynelle Skinner | Tuesday, June 28, 2016 | 0 comments

We thought we'd only have some amazing news for sneakerheads only, but it turns out, we have some great news for all shoe lovers...especially those velvet and suede shoe lovers who fear rainy days. Crep Protect, the UK's #1 shoe and sneaker cleaning brand has officially launched in the US. The innovative footwear cleaning and protection brand covers your shoes and sneakers in an invisible protective barrier that causes any spilled liquids to bead up instead of soaking in.

The Crep protect product ranges consists of the following tools to help repel liquids, and prevent all stains from ruining your footwear, no matter its fabrication: Crep Protect Ultimate Rain & Stain Barrier Spray, Crep Protect CURE Sneaker Cleaning Kit (both shown above), the Crep Protect Wipes, The Crep Protect Pill, and Crep Protect Laces (both of which are pictured below).

To celebrate this launch, Grammy Award nominated artist Jadakiss, and HOT 97’s Laura Styles joined fellow shoe lovers in getting to know about the wonderful advanced technology and ingredients of this innovative UK product. Guests were also treated to complimentary White Glove Concierge Service, on-site shoe cleaning, cocktails by Aviv Vodka and Small Town Brewery and tunes spun by DJ Clark.

As we stated at the beginning, we originally thought this wonderful product was just for sneakers, but we found out this genius product is just as effective on suede and canvas shoes as well, and since we were rocking our treasured, suede Oliberte ballet flats, we had to test it out.....and the results are amazing!!

Want to see more? Check out how the purple-hued drink repels right off these Yeezy's thanks to the invisible coat of Crep Protect

Crep Protect has also inked a deal with the NBA so basketball fans to keep their favorite kicks looking crisp with a range of basketball team branded cans. The Crep Protect X NBA collection currently boasts six team branded cans: NY Knicks, LA Lakers, Chicago Bulls, Brooklyn Nets, Miami Heat, and boston Celtics. The 200ml cans allows fans to support their favorite teams, while looking good.

To get your hands on any or all of the available Crep Protect products, visit

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