Shoe of the Day | PUMA x SEGA RS-0 Sonic the Hedgehog Shoe

Dynelle Skinner | Monday, April 09, 2018 | 0 comments

Since Mother Nature is still undecided about what season we're currently in, we're going to highlight a shoe that comes out in June in hopes that it will help speed up the warm weather process. So this is a very early sneak peek for not only you gamers, but for you sneaker aficionados as well. This Spring, global sports brand PUMA and SEGA Europe’s Brand Licensing Team has officially announced an exciting new partnership. PUMA is launching a reboot of their classic 80’s Running System (RS) line, the new PUMA x SEGA RS-0 Sonic the Hedgehog Shoe.

Jason Rice, Director of Brand Licensing, SEGA Europe remarks, “This latest partnership with PUMA affords us the opportunity to move the Sonic franchise into the realm of highly exclusive sport lifestyle footwear and expose the brand to all new audiences.”

Adam Petrick, Director for Brand & Marketing at PUMA adds, “We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration."

Follow @PUMASportstyle and @sonicthehedgehog as they released more details about this exclusive collaboration over the upcoming weeks. What do you think of this exclusive sneaker collab? Are you looking forward to seeing PUMA x SEGA RS-0 Sonic the Hedgehog Shoe?

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