Shoe of the Day | PUMA X Transformers RS-X Sneakers

Dynelle Skinner | Friday, October 19, 2018 | 0 comments

Just in time for the release of the latest Transformers Blockbuster movie, Bumblebee, PUMA has partnered with Hasbro to release the PUMA X Transformers RS-X Sneakers. First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the iconic robots which can transform into cars, trucks, and planes also became a popular cartoon series. With this collaboration, PUMA combines the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line.

For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans: the release of BUMBLEBEE, the next blockbuster in the franchise, hitting theaters in December. With the more recent addition of the blockbuster cinema franchise, Transformers has turned into one of the most recognizable brands in entertainment. Millions have watched the epic battles between Autobots and Decepticons, with hero Optimus Prime and villain Megatron becoming household names.

“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, EMEA Director - Fashion & Home, Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more 80s vibes in BUMBLEBEE, in theaters this December!”

Adam Petrick, Director for Brand & Marketing at PUMA adds, “We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture”.

The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores.

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