Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

Dynelle Skinner | Friday, September 04, 2020 | 0 comments

Who ever said doing charity work isn't rock and roll? The nonprofit of heavy metal band Metallica, All Within My Hands (AWMH), has partnered with a 137-year-old boot brand, Wolverine, to help support the future of the workforce in the United States. Together, these two forces intend to provide trade school students with scholarship funding. They plan to do this by launching two special edition boots inspired by none other than Metallica.

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

 When you order a pair of the Wolverine x Metallica Scholars 1000 Mile Axel boots or the Wolverine x Metallica Scholars Hellcat Ultraspring™ boots, 100% of the proceeds will go to AWMH to help support students learning skilled trades. These trades are essential in keeping our society running, but often go underappreciated. Tradesmen include people like metal fabricators, who are responsible for creating metal for manufacturing and need to undergo safety training as part of their documented quality control programs because the job can be dangerous. Skilled trades often present some form of danger to those working in them, yet don't receive much support to help tradesmen work safely.

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

 Wolverine and AWMH hope to change all of that. Metallica guitarist James Hetfield says that this partnership is driven by the same vision the band had when they created the Metallica Scholars Initiative. That vision is to build and sustain a strong American workforce. To do this, they aim to help trade school students achieve their dreams through the workforce education programs that community colleges around the country offer.

Three community college trade programs will benefit from this particular partnership. Grand Rapids Community College in Grand Rapids, Michigan, Lone Star College in Houston, Texas, and WSU Tech in Wichita, Kansas will each receive a $100,000 joint grant from Wolverine and Metallica Scholars. Each school will also receive Wolverine boots to give students a jumpstart in their careers. Whether a student becomes a part of the 84% of contractors who use modular construction processes on projects or they become a welder who builds the parts for that construction process, they need sturdy boots to work in. Wolverine boots are just that.

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

 The limited-edition Wolverine x Metallica Scholars 1000 Mile Axel boot features Metallica-inspired details and is based on the popular Wolverine 1000 Mile boot silhouette. The specialized features include metal-tipped laces, a metal guitar pick tag, a metal heel plate inspired by the Metallica Key, and an AWMH metal toe kicker. This boot is made of Chicago-based Horween Chromexcel leather, silver hardware, and a classic Vibram® lugged outsole.

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

 The second limited-edition release, the Wolverine x Metallica Scholars Hellcat UltraSpring™ boot, represents a delicate combination. This boot has both a traditional work boot's durability and the modern Wolverine UltraSpring™ cushioning. Stitched onto the boot is a custom-molded Metallica Key logo, making it unlike any other boot Wolverine sells. It also has a custom metal Metallica Scholars guitar pick tag.

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

Wolverine Releases 2 Metallica-Inspired Boots To Fund U.S. Trade Programs

 Both boots are now for sale on Wolverine's website. All of the proceeds from these boots will be donated directly to provide funding for the 2021 Metallica Scholars recipients. By purchasing a pair of these boots, you could help a student who will one day operate manufacturing mechanical equipment that's made with some 16% of the world's steel or a student who will eventually build solar panels for farms pay for school to learn the special skills they need to succeed.

"By ensuring community colleges and trade programs across the country have the resources they need, we can support students who are choosing to join the skilled trades and together be one step closer to closing the gap," said Tom Kennedy, the global brand president for Wolverine.

To learn more about the partnership between Wolverine and AWMH and their initiative, visit Wolverine.com/projectbootstrap.

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