Melissa Shoes Sponsors Tumblr's 10-YR Anniversary Party for NYFW

Dynelle Skinner | Thursday, February 16, 2017 | 0 comments

Shoe lovers and fashionistas proved that no storm can deny them the opportunity to help Tumblr celebrate it's 10-YR Anniversary. Braving the freezing cold and journey out of the city, attendees swarmed to Tumblr's opulent dance party, sponsored by Melissa Shoes and Stoli Vodka, at National Sawdust, the artist-led, non-profit venue in Brooklyn, during NYFW to celebrate their 10th anniversary.

Along with great music, guest were treated to yummy hors d'oeuvres, a never-ending supply of delicious Stoli Blueberi Vodka cocktails to keep us warm, and some cute Stoli Vodka swag

While we certainly enjoy all of the above, we were most certainly there for the shoes. In partnership with Melissa shoes, all guests were treated to go home with their very own pair of blueberry-scented Melissa shoes from their new spring 2017 Mashup Collection. After much back and forth (how do you choose a favorite?) we decided on the Melissa Shoes She, a slick, flat closed toe slide which is definitely a future Shoe of the Day candidate on Shoeography.

Tumblr’s Head of Culture Content, Valentine Uhovski, briefly took the stage in between DJ sets to talk about Tumblr’s trademark artist and blogger program, with almost 100 of Tumblr’s NYFW alumni past and present in the crowd. Also in attendance were Tumblr Founder and CEO, David Karp, and top models from the agencies who are most active on Tumblr.

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