OluKai Launches New Hawaiian-inspired Athleisure Sneakers

Dynelle Skinner | Tuesday, April 17, 2018 | 1 comments

Aloha ladies. How about we go on a virtual vacation through shoes today? OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear for women with the brand new OluKai Miki Li Sneaker. This athleisure style sneaker brings together the perfect balance of performance, aesthetics and fun. The Miki Li is designed as the “up-for-any-adventure” shoe, influenced by the variety of life that Hawaii has to offer.

If you're ready for everyday adventure, the Miki Li is the perfect companion. A distinctive sneaker, whose name means “Active, quick lace” in Hawaiian, was designed with the elements in mind. It incorporates Hawaiian-inspired colors and a stretchy textile upper section that forms a sock-like fit as well as wet grip rubber and razor siping, making it water friendly and action-ready. The shoe’s soft-heathered interior jersey lining is ideal for barefoot wear, while hints of leather add subtle sophistication. The design incorporates OluKai’s signature Drop-In Heel, which offers shoe and slide functionality, making it a must-have for any active, adventurous woman.

“We wanted to create a shoe that women would want to keep on all the time because it’s so comfortable and versatile,” commented Juliana Sanfelici, Senior Women’s Footwear Designer at OluKai, “The Miki Li’s unique design and leather hints allows her to express individuality and sense of style, while meeting fitness and daily routine needs.”

The style launched on www.OluKai.com April 1st with a release to retail stores May 1st. OluKai is looking for the woman who embodies the Miki Li spirit, so the brand is launching a nationwide contest in search of her. Women are encouraged to nominate a friend, family member, co-worker or anyone important in their life, to win a pair of Miki Li and a $500 gift card to spend on an “adventure day.” The contest will launch on www.OluKai.com April 23.

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1 comment:

  1. LOVE these shoes! Really cute and I like how comfortable they look.