Ground Up Intl and Walmart Collaborate on Magical Wicked-Inspired Sneakers
Ground Up International, a leader in creative footwear, has joined forces with Walmart, the world’s largest retailer, to unveil an exclusive line of high-top sneakers inspired by Universal Pictures’ Wicked. The collection, inspired by the beloved characters Elphaba and Glinda, coincides with the much-anticipated release of the Wicked film this November. These enchanting sneakers offer fans a fashionable way to celebrate the magic of the story while making a bold style statement.
The Wicked high-top sneakers captivate the spirit of the iconic musical and upcoming film with whimsical designs that embody the essence of the characters. The shoes feature a stunning pink-and-green ombre design, symbolizing the contrasting personalities of Elphaba, the fierce and rebellious Wicked Witch of the West, and Glinda, the charming and glamorous Good Witch. Complementing this unique aesthetic, the sneakers are adorned with silver sugar glitter accents and classic white twill laces, combining comfort with a touch of fairy-tale flair.
Adding a personalized element, each sneaker includes a distinctive bumper message. On the right shoe, “Defy Gravity” reflects Elphaba’s empowering and daring nature, while the left shoe’s “Perfectly Pink” celebrates Glinda’s signature elegance and optimism. These details allow you to channel your inner witch and embrace the magic of Wicked in their daily lives.
This collaboration exemplifies Ground Up International’s innovative approach to footwear design, blending pop culture and style seamlessly. With the buzz surrounding Wicked’s theatrical release, these sneakers offer fans a creative way to showcase their love for the story and its unforgettable characters.
Available exclusively at Walmart, the Wicked high-tops deliver a magical combination of fashion and fandom. Whether you’re drawn to Elphaba’s rebellious edge or Glinda’s sparkling charm, these sneakers let you step into the world of Wicked like never before.
Category: Footwear Blog, Footwear Collaboration, Ground Up Intl, High Top Sneakers, Shoe Blog, Shoeography, Walmart, Wicked Movie, Women's Shoes, Women's Sneakers
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